1. Treat each individual with consideration and respect in the same way
we want to be treated
2. Exceed client expectations and identify opportunities to serve them
3. Remember - Our product is "Peace of Mind"
4. Communicate actions with all people affected by listening, asking, and
understanding
5. Empower all associates to provide legendary service
6. Follow instructions unless you have a better idea
7. Protect and enhance the financial health of the company
8. Celebrate our successes and acknowledge performance
